Alexis Sanders - Advanced and Practical Structured Data with Schema.org - 11:45 AM - 1:00 PM
Structured data has been a prioritized initiative for Google and will likely continue within the foreseeable future.
Understanding how to annotate information with Schema.org is a vital skillset in the SEO’s toolbox; however, many SEOs come from a marketing background, where objects, arrays, nesting, and Schema.org’s cryptic documentation all contribute to a steep learning curve.
Expedite this process and be empowered to tackle any structured data challenge.
Focal Point Bullets:
You need to come and see me because -
1. I’ll start with basics of structured data – Briefly review structured data basics (item types, properties, Schema.org, and nesting), breakdown JSON-LD versus microdata, and discuss the benefits of structured data.
2. Tackling structured data (regardless of technical aptitude) – whether you’re a beginner or an experienced coder, learn a method that suits your needs in creating structured data markup.
3. Common Pitfalls – Cover the most common pitfalls of implementing in structured data, so you won’t fall for them!