Est. Visitors (Estimated Visitors) and Potential, are columns available in the "table settings" options, once you have connected Google Analytics and Google Search Console.
Enabling the Est. Visitors and Potential columns.
1) Go to the respective domains keywords list
2) Select "Table Settings" and enable "Est. Visitors" and/or "Potential"
Visitors and Potential are included in AccuRanker to help and to provide valuable insights. Visitors show which keywords are generating traffic. Potential is there to indicate where optimisation is the most worthwhile.
Visitors are distributed to the individual keywords using:
- The number of total visitors to the specific URL (Landing page) - We get the data from The Google Search Console (GSC).
- The monthly search volume (Google Keyword Planner) is used as a distribution factor.
From this, we calculate an estimate of how much traffic each keyword generates to that specific landing page.
The accuracy of the AccuRanker Visitors column
The data used to calculate the visitors column is provided by the Google Search Console and the actual visitor per landing page. That data is therefore completely accurate.
However, when visitors are distributed to the individual keywords, the number of monthly searches is used by AccuRanker as our distribution factor.
For the individual number to be accurate, all significant traffic generating keywords must be added to AccuRanker.
In other words, when traffic generating keywords are omitted from AccuRanker, the accuracy of visitors of the landing page in question, will be lowered.
Potential is again very specific to the individual landing pages.
When a keyword has more monthly searches (popularity) than other keywords leading to the same URL (landing page), the keyword can potentially pull in more users. Therefore, the potential is intended as an indicator of which words to focus on when optimizing.
The accuracy of the AccuRanker Potential column
When a keyword is ranked on the first position on Google, the potential meter is replaced by a check mark, because the full potential is therefore achieved.
To calculate the potential of each keyword, the number of monthly searches and the current number of visitors is used. Because of that, the accuracy of this metric is also dependent upon the import of as many traffic generating keywords as possible.
The import of keywords is most easily done using the Google Search Console importer. Check out this article on importing keywords to AccuRanker from the Google Search Console.