Black Hat Analytics – When Your Data is Working Against You - Keynote - Room 1 & 2 - 11.30 AM - 12.30 PM
For years, Google denied the existence of negative SEO. They claimed that it was impossible for external agents and bad actors to harm your performance from the outside-in. The lied. It's a trivial amount of effort for bad actors to disrupt, manipulate, and harm other websites and businesses.
What if I told you that any business which is making decisions from their analytics, bidding or spending money based on campaign performance, or employing staff to manage their tracking accounts is incredibly vulnerable to attack.
What if I told you that, if cleverly executed, those attacks scale easily, are invisible, and can't be defended against?
No hyperbole. No bullshit. No fluff.
I'm going to talk through some strictly "don't try this at home" attacks, tactical executions, and defences - and get you thinking about what you're doing to protect your data and your livelihood.
Join me and get UnGagged:
1. Learn how vulnerable your web analytics and connected systems are to attack.
2. Explore some theoretical attack vectors, and possible defences.
3. Don't try this at home!