Our ‘Google Grump’ Rating

Our ‘Google Grump’ rating highlights unrest in Google’s algorithm. The grumpier the mood, the more significant the fluctuations in rankings. Use the filters below to track changes by country and device. Don’t forget to sign up for our email alerts to keep track of Google’s mood.

Loading Grumpy Data

What Do Google’s Moods Mean?

chilled tiger image
0-10chilled
Nothing to worry about here, everything seems calm.
cautious tiger image
10-12cautious
Normal activity. If ratings show an upward trend over the next few days then it’s likely that Google’s mood is about to change.
grumpy tiger image
12-15grumpy
Google’s in a bit of a grump - rankings are changing more than usual.
furious tiger image
15+furious
Easy tiger! Google is angry today with rankings fluctuating at high speed - it’s likely that an algorithm update is taking place.
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Under the Bonnet

AccuRanker’s Google Grump rating is based on a unique algorithm. It calculates the average number of rank changes across the top 100 results per keyword.

It monitors:

30,000 randomly selected keywords.

Split 50/50 between mobile and desktop.

Data updates in just a few seconds.

Creating a result:

We loop all 100 rankings and compare them to the previous day.

If the URL has dipped or fluctuated, it is subtracted from the position the day before.

The final index number for a given keyword is calculated by finding the sum of all differences - dividing this by the number of results (normally 100).

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