Marketing Dictionary

SEO and Digital Marketing terms and definitions you need to know.

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What are Advanced Search Operators?

Advanced search operators are special characters which you can type into the search bar to narrow your search results to those that include only certain parameters. Some examples of advanced search…

What is Async?

Async is short for ‘asynchronous’, which means ‘at the same time’. In web development, it means that when a page is loading, the browser doesn’t have to wait for a task to finish before moving on to…

What is API?

API stands for Application Programming Interface. An API is a piece of software which allows two applications to talk to each other. An example of an API could be when you use a flight comparison…

What is an Absolute Link?

A link can be absolute or relative. An absolute link shows the full URL of the page being linked, whereas a relative link only shows the part after the domain. Example of an absolute link:

What is AMP?

AMP stands for Accelerated Mobile Pages. AMP is an open-source, stripped-down form of HTML which allows pages to load very quickly on mobile devices.

What is AJAX?

AJAX stands for Asynchronous JavaScript and XML. This is a set of web development techniques which allows data to be sent and received in the background without interfering with the display of a page…

What is an Alt tag

The alt tag, also known as "alt attribute," and "alt description", is an HTML attribute applied to images as a text alternative for search engines. The alt tag will be shown if the webpage does not…

What is Above the fold?

Above the fold refers to the webpage content that the user sees initially on their screen before they scroll down.

What are Advanced Search Operators?

Advanced search operators are special characters which you can type into the search bar to narrow your search results to those that include only certain parameters. Some examples of advanced search…

What is an Algorithm?

The algorithm is a complex computer program used by search engines to extract data and deliver results for a query. Search engines use a combination of algorithms to show ranked web pages via a…