How Automated SEO Reporting Saves Marwick Marketing 3 Days a Month

As an agency working with local, national, and international SEO, Marwick Marketing needed reporting that could adapt to each client’s goals and highlight the metrics that mattered most to them. Without flexibility, they risked delivering reports and dashboards that lacked strategic value, potentially jeopardizing client trust.

The Solution: Flexible Reporting and Accurate Search Volumes

In 2022, Marwick Marketing turned to AccuRanker, as the platform provided the flexibility and depth needed to solve the reporting challenges. The most prominent ways that the agency employs AccuRanker are:

1. Reporting and integrations

Marwick Marketing uses Looker Studio templates for local, e-commerce, and international SEO campaigns. They create client-specific dashboards that integrate data from AccuRanker, Google Analytics, and Google Search Console. This flexibility allows the agency to tailor reports and highlight metrics that align with clients’ goals.

2. Keyword rankings and Share of Voice

The agency monitors keyword rankings and Share of Voice to analyze the progress of SEO campaigns and understand how the results impact estimated traffic. They map clients’ ranking distribution and compare it to competitors’ to identify gaps and opportunities for outperforming them. Because SERPs change rapidly, these metrics must be updated and precise, which AccuRanker delivers with real-time data and daily refreshes.

3. AI traffic value

The agency leverages the AI Traffic Value metric for campaign types, where the value of organic traffic comes from building trust and adding touchpoints, such as service-based businesses. The metric lets Markwick Marketing show how much ad spend their SEO efforts have saved clients.

4. Country-based and local search volumes

Marwick Marketing exploits AccuRanker’s reliable and accurate location-specific search volume data to adjust search volumes to match the geographic scope of each campaign. For local campaigns, they use local search volumes to report on search volumes and quantify opportunities more granularly. When working on national or e-commerce campaigns, they use country-based search volumes to avoid misprioritizing efforts and underreporting.

This combination of features has allowed Marwick Marketing to elevate its client reporting and streamline internal processes. With AccuRanker, they deliver precise, actionable insights tailored to the needs of every campaign.

The Outcome: A More Efficient Reporting Process

AccuRanker enabled the team at Marwick Marketing to optimize its reporting on SEO performance to clients. By customizing reports and dashboards, they keep clients updated about their visibility and the progress of their campaigns, all without spending hours of manual work. Specifically, Matt Burns stated that: