51.6% More Visibility: How Overdose Boosted SHEIKE’s SEO Performance
Headquarters
Victoria, Australia
Founded
2016
Company Size
450+
Industry
Digital Commerce Consultancy
Overdose
Overdose is a global digital commerce agency partnering with leading brands to deliver innovative and high-performing e-commerce strategies through deep data insights and technology expertise.
The Challenge: Competitive Markets and Inaccurate Data
Overdose partnered with SHEIKE, a fashion brand specializing in women’s clothing, to enhance SHEIKE’s SEO strategy and strengthen its digital presence. The biggest challenge was accurately tracking organic visibility in a highly competitive market while managing dynamic keyword fluctuations.
The Solution: Real-Time Rankings and Competitor Insights
To develop a competitive SEO strategy for SHEIKE, Overdose needed a fast rank tracker with granular insights that could seamlessly integrate data into Looker Studio. For this, Overdose has utilized AccuRanker for several years. When asked about why they chose AccuRanker, Jason Mun said that traditional rank trackers were too slow and lacked the necessary depth of insights, and that:
"AccuRanker has been a game-changer in providing real-time keyword tracking, competitive benchmarking, and actionable data insights."
Real-time tracking and deep data insights were precisely what Overdose needed to solve the challenge. So, what did they do to optimize SHEIKE’s SEO strategy? To plan and execute their strategy, Overdose used AccuRanker in numerous ways to enhance SHEIKE’s organic visibility:
1. Real-time keyword tracking
Overdose leveraged AccuRanker’s real-time tracking to spot ranking fluctuations and quickly optimize pages with ranking drops.
2. Competitor analysis with Share of Voice
Using AccuRanker’s Share of Voice feature, Overdose analyzed the competitors outperforming SHEIKE in real-time and adapted the strategy accordingly.
3. Identifying opportunities for improving organic visibility
Overdose uncovered content gaps and search queries, allowing them to create new collection pages for SHEIKE to increase visibility.
The real-time tracking of keywords and competitors enabled Overdose to identify issues immediately and implement solutions before the problems escalated, thus ensuring SHEIKE’s visibility did not suffer. Also, Overdose tracked content performance and technical enhancements on pages effectively, which allowed them to accurately see whether changes affected SHEIKE’s organic visibility positively or negatively.
The Results: Significant Increase in Share of Voice
Overdose used AccuRanker to identify content gaps, create and optimize content, monitor real-time rankings, and analyze SHEIKE’s competitors. More specifically, Overdose helped SHEIKE significantly enhance its presence in the SERPs:
"Since adopting AccuRanker, we have uplifted SHEIKE’s Share of Voice metric by over +51.6%, with spikes into +80%."
What does this result mean for SHEIKE? Increasing SHEIKE’s Share of Voice in the SERP enhances the website’s visibility and, thus, authority within a highly competitive market. Essentially, a higher Share of Voice increases the number of clicks, leading to more conversions for SHEIKE.
For Overdose, AccuRanker delivered fast, real-time insights that helped strengthen SHEIKE’s digital presence in the competitive apparel industry. These insights helped Overdose identify opportunities and target their efforts to help SHEIKE gain popularity in the search landscape.
"For agencies and brands managing competitive SEO landscapes, AccuRanker’s accuracy, speed, and insights are unmatched."
