How s360 Wins in a Changing SERP Landscape
Headquarters
Aarhus, Denmark
Founded
2011
Company Size
300+
Industry
Digital Marketing Agency
s360
s360 is a digital marketing agency that helps brands and retailers grow. Their team comprises over 330 digital specialists with 10 offices in seven countries. With +60 awards, they are one of Europe's most award-winning digital marketing agencies.
The Challenge: Data Accuracy and Real-Time Rankings
s360 needed a way to monitor performance at scale with daily keyword updates and accurate SEO data. Tracking the impact of ranking changes and keyword optimizations required deeper insight and more reliable data than legacy tools could provide.
Additionally, they needed to streamline keyword management and stay ahead of new SERP features and competitor shifts. To support this level of SEO execution, their Senior Director & Head of SEO, Tobias Dahl, expressed that:
"We needed better data accuracy, scalability, and analytics than what other tools offered."
Without these insights, the agency’s ability to quickly respond to ranking changes was limited. Furthermore, decision-making could be slowed down, making it harder to defend rankings and target new opportunities.
The Solution: Daily Keyword Updates and SERP Analysis
By incorporating AccuRanker into its SEO operations, s360 stays updated on SERP and rank changes. This way, the agency is on top of the newest SERP features in Google, identifies current client competitors, and adjusts its strategies quickly. Some of the ways s360 leverages AccuRanker in its daily work with clients are:
1. API capabilities
The agency exploits AccuRanker’s unlimited API capabilities to get an account-wide snapshot of clients’ keyword lists. This allows s360’s specialists to trim out keywords that have lost relevance or search volume, keeping each account clean and up to date.
2. On-demand keyword updates
With daily keyword refreshes, s360 gets detailed data that helps them connect ranking changes to events like code updates, algorithm changes, or seasonal trends. The daily check-in enables s360 to respond quickly to changes and adjust its clients’ strategies in a fast-paced SEO world.
3. Tagging system
AccuRanker’s tagging system lets s360 run controlled tests. By labeling keywords as “optimized” or “baseline”, they track changes in rankings and, through their tech stack, tie ranking shifts to key business metrics, which allows them to measure the return on their SEO efforts.
4. SERP analysis
s360 continuously monitors SERPs, analyzing ranking positions, pixel depth, and the influence of new Google features. With AI Overviews becoming increasingly prominent, s360 maps which keywords trigger them, measures client visibility, and benchmarks competitor presence to uncover strategic opportunities.
These features enable s360 to deliver agile, data-driven SEO strategies. With daily updates, keyword tagging, and advanced SERP analysis, the agency tracks real-time performance, measures impact across client portfolios, and maintains visibility even as SERPs evolve.
The Results: SEO Decisions Backed by Accurate Data
With AccuRanker, s360 has elevated its SEO operations. The team now manages cleaner keyword lists and reacts faster to rank changes based on daily, dynamic data. With dynamic competitor lists and up-to-date rankings, s360’s specialists can reinforce content or pivot the SEO strategy before rankings stabilize.
The use of keyword tagging has been particularly helpful, as it allows them to segment keywords automatically based on their tags and measure SEO performance with precision:
"In a recent case, baseline keywords gained a 23% Share of Voice lift, while optimized keywords surged by more than 76%."
By measuring SEO performance this way, the agency can confirm that the strategy works and the optimized keyword set drives growth. Thus, the agency maintains a data-focused approach to SEO. These capabilities allow s360 to transform SEO from a reactive to a proactive, performance-driven discipline that fully aligns with each client’s business goals.
A Powerful Partnership
AccuRanker plays an integral role in s360’s SEO work. Tagging keywords, refreshing data daily, and monitoring SERP changes have made it easy for the agency to analyze SEO performance. This partnership enables s360 to refine its strategies and continuously deliver results for clients.
"If your team relies on up-to-date SERP data, AccuRanker is definitely worth considering. It supplies fresh, consistent rankings, integrates smoothly with most tech stacks, and keeps pace with Google’s newer elements …. For groups who need dependable insights they can act on and tie to ROI, AccuRanker checks all the right boxes."
