Our ‘Google Grump’ Rating

Our ‘Google Grump’ rating highlights unrest in Google’s algorithm. The grumpier the mood, the bigger the fluctuations in rankings. Use the filters below to track changes by country and device. Don’t forget to sign up to our email alerts to keep track of Google’s mood.

What Do Google’s Moods Mean?

0-10chilled

Nothing to worry about here, everything seems calm.

10-12cautious

Normal activity. If ratings show an upward trend over the next few days then it’s likely that Google’s mood is about to change.

12-15grumpy

Google’s in a bit of a grump - rankings are changing more than usual.

15+furious

Easy tiger! Google is angry today with rankings fluctuating at high speed - it’s likely that an algorithm update is taking place.

Under the Bonnet

AccuRanker’s Google Grump rating is based on a unique algorithm, calculating the average number of rank changes, across the top 100 results per keyword.

It monitors:

30,000 randomly selected keywords.

Split 50/50 between mobile and desktop.

Data updates in just a few seconds.

Creating a result:

We loop all 100 rankings and compare them to the previous day.

If the URL has dipped or fluctuated, it is subtracted from the position the day before.

The final index number for a given keyword is calculated by finding the sum of all differences - dividing this by the number of results (normally 100).