The Marketing Dictionary

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Advanced search operators are special characters which you can type into the search bar to narrow your search results to those that include only certain parameters.

 

Some examples of advanced search operators which can be useful to SEOs are:

  • site:example.com – this returns results only from the specified site
  • inurl:example – the returns results which have the specified characters in the url
  • “example” – this forces an exact match search, which can be useful for ambiguous searches
  • cache:example.com/example – this shows the most recent cache of a specified webpage.

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