The Marketing Dictionary

SEO and Digital Marketing terms and definitions you need to know.
Marketing dictionary

C

What are Crawler Directives?

Crawler directives tell search engines how to behave when crawling and indexing your website. Examples of crawler directives are the ...

What is CAC?

CAC stands for Customer Acquisition Cost. This is the cost of convincing a potential customer to buy a product or ...

What is Caching?

Caching is when a version of a webpage is saved. Caching is used in web development to make pages load ...

What is Caffeine?

Caffeine is the name of Google’s web indexing system. With the launch of Caffeine in 2010, Google completely rebuilt the ...

What is Canonical URL?

If you have duplicate content on different pages of your website, search engines won’t know which one to index. The ...

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What is ccTLD?

ccTLD stands for ‘country code top level domain’. For example, .fr is the ccTLD for France and .it is the ...

What is Citations?

A citation is a mention of your brand online. This may or may not include a link to your website.

What is Client-Side & Server-Side Rendering?

Client-side and server-side rendering refer to the location where the code runs to render a webpage. With server-side rendering, files ...

What is Cloaking?

Cloaking refers to content presented to search engines which is different to that which is presented to users. For example, ...

What is Closed-Loop Marketing?

Closed-loop marketing (CLM) is the use of analytics data to track marketing efforts all the way from the first touchpoint ...

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What is CMS?

CMS stands for Content Management System. This is the software application which is used to build and display the content ...

What is Conversion Path?

A conversion path is the sequence of steps a website visitor takes from visiting the website for the first time ...

What is CPL?

CPL stands for Cost Per Lead. This is the amount of marketing spend it takes, on average, to create one ...

What is Critical Rendering Path?

The critical rendering path is the sequence of steps a browser follows to convert HTML, CSS and JavaScript into a ...

What is CRM?

CRM stands for Customer Relationship Management. The role of a CRM manager is to analyse data about how customers interact ...

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What is CRO?

CRO stands for Conversion Rate Optimisation. CRO involves understanding what actions visitors take on a website and what’s stopping them ...

What is CSS?

CSS stands for Cascading Style Sheets. These files are used to form the layout of webpages, defining layout, colours and ...

What is CTA?

CTA stands for Call To Action. A call to action is an on-page element which entices a visitor to perform ...

What is CTR?

CTR stands for Click-Through Rate. In search engine marketing, this refers to the ratio of the people who saw a ...