The Marketing Dictionary

SEO and Digital Marketing terms and definitions you need to know.
Marketing dictionary


What is Faceted Navigation?

Faceted navigation is often used by ecommerce websites to allow visitors to filter and sort a list of products based ...

What is Favicon?

Favicon is short for ‘favourite icon’. This is the small icon, usually with a logo, which you see at the ...

What is Featured Snippets?

Featured snippets appear at the top of Google’s search results for certain queries. They may take the form of paragraphs, ...

What is File Compression?

Compression is the process of packaging a file so that it uses less disk space and can be downloaded faster.

What is Friction?

Friction occurs when webpage elements inhibit users from completing the desired outcome. An example of friction would be having two ...

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What is FTP?

FTP stands for File Transfer Protocol. FTP is used to transfer files between a client and a server on a ...