The Marketing Dictionary

SEO and Digital Marketing terms and definitions you need to know.
Marketing dictionary

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What is Lazy Loading?

Lazy loading is a web development technique which defers the loading of non-critical resources until the point at which they’re ...

What is Lifetime Value (LTV)?

Lifetime value refers to the ‘worth’ of a customer - it is an estimate of the average revenue that a ...

What is Link Baiting?

Link baiting is the process of creating content for the purpose of getting other websites to link to it.  An ...

What is Local Business Schema?

Schema markup is a vocabulary of tags that can be added to HTML to improve the way that search engines ...

What is Local Pack?

The Local Pack refers to the feature on Google’s results page which has a map and a list of three ...

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What is Log File Analysis?

Each time a web server receives a request for content, either by a user or by a robot such as ...

What is LSI?

LSI stands for Latent Semantic Indexing. This is a concept used by search engines to find the hidden (latent) relationships ...