The Marketing Dictionary

SEO and Digital Marketing terms and definitions you need to know.
Marketing dictionary
Back to Marketing Dictionary

Lifetime value refers to the ‘worth’ of a customer – it is an estimate of the average revenue that a customer will generate over their time as a customer.

For example, if you have a subscription-based business model and the average customer subscribes for 20 months at a rate of £100 per month, then the LTV is £2,000.

NO COMMITMENT
GET A 14-DAYS FREE TRIAL

ALL FEATURES INCLUDED - NO CREDIT CARD NEED

Loved by 30.000 Agencies & Brands All Over The World