The Marketing Dictionary

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LSI stands for Latent Semantic Indexing. This is a concept used by search engines to find the hidden (latent) relationships between words (semantics) to improve understanding (indexing).

LSI explains how search engines can understand that a search term and web content can mean the same thing, even if they don’t use the same words. Rather than matching search queries exactly to words on a page, search engines use complex calculations to identify context and synonyms.

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