The Marketing Dictionary

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Microformats (which can be found at Microformats.org) is a vocabulary of tags which can be added to HTML to improve the way that search engines read and understand webpages. It is an open-source alternative to Schema.org

Microformats markup can be used to facilitate rich snippets in search results. These results often appear more prominently than standard search results, and so can have a higher click-through rate.

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