The Marketing Dictionary

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RankBrain is the name given to the machine learning-based algorithm which has been used by Google since 2015. RankBrain uses artificial intelligence to process search queries and provide relevant search results for users.

If RankBrain sees a word or phrase it isn’t familiar with, the machine makes a guess as to what words or phrases might have a similar meaning and filters the results accordingly. This makes it effective at handling unique search queries.

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