The Marketing Dictionary

SEO and Digital Marketing terms and definitions you need to know.
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A rel=canonical element, (also known as a canonical link or canonical tag), is a piece of HTML code which helps to prevent duplicate content issues.

rel=canonical is used in a a piece of code which looks like this:

<link rel=”canonical” href=”www.example.com” />

This element can be placed in all versions of a webpage to tell search engines which version of a URL is the correct one to be included in the index.

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