The Marketing Dictionary

SEO and Digital Marketing terms and definitions you need to know.
, Marketing Dictionary

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What are Seed Keywords?

Seed keywords, (also known as head keywords), are the primary keywords which are most relevant to a business. They typically ...

What is Schema markup?

Schema markup (which can be found at Schema.org) is a vocabulary of tags which can be added to HTML to ...

What is Scrum?

Scrum is a project management technique which is commonly used for web development projects. The workload is organised over a ...

What is Sponsored Link?

A sponsored link is a link which somebody has paid for. In 2019, Google introduced the sponsored link attribute (rel="sponsored”), ...

What is Srcset?

Srcset is a HTML attribute which defines multiple sizes of the same image. This allows the browser to select the ...

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What is SSI?

SSI stands for Server Side Includes. Server Side Includes allow web developers to include some limited dynamic content within static ...

What is SSL certificate?

SSL stands for Secure Sockets Layer. An SSL certificate is a data file installed on a web server which provides ...

What is Structured Data?

In SEO, structured data usually refers to implementing markup on a webpage to provide additional details about the content of ...