The Marketing Dictionary

SEO and Digital Marketing terms and definitions you need to know.
Marketing dictionary

U

What are URL parameters?

URL parameters are a way to pass information about a click through a URL.  Here’s an example of a URL ...

What is UGC Link?

UGC Link stands for User Generated Content Link. In 2019, Google introduced the UGC link attribute, which is a way ...

What is UI?

UI stands for User Interface design. UI considers all the visual, interactive elements of a website to create an intuitive ...

What is Unique Visitor?

Unique visitor is a term used in web analytics to refer to a single person who visits a website during ...

What is UTM code?

UTM code, (also known as the UTM parameter), stands for Urchin Tracking Module code. To give you some back story, ...

Sign up and try the world's fastest rank tracker today

What is UX?

UX is short for User Experience design. UX encompasses all aspects of a user’s interaction with a company and its ...