Get an in-depth look at the factors that impact CTR in SEO
In this report we take a look at CTR from a number of different angles, including the effect of different SERP features, words and search intent. We also examine the effect of a keyword's rank and how that effect varies depending on features of the SERP.
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The most obvious factor to analyse when considering CTR is the rank of the result on the SERP. Find out how and why the CTR varies for each…
Pixel position vs. "the fold"
CTR can also be determined by the pixel position and whether it is above or below the fold. See which one is more important.
Understand the intent behind the user's query and learn which search intent leads to the highest CTR.
A much debated topic in SEO is whether it is worth it to pursue featured snippets or not. Find the answer in our whitepaper.
Common words included in queries
We examined some of the most common words included in search queries. Find out which of these generate the highest CTR.