How to Find the Best Prompts to Track for AI Visibility

As large language models (LLMs) become a central part of how users search, SEOs face a new challenge: visibility is no longer just about ranking in search engines. It is also about showing up in AI-generated answers — and that starts with understanding which prompts surface your brand. But knowing which prompts to track is not as straightforward as it is with keywords.

Unlike keywords, prompts do not come with search volumes or historical data — at least not yet. That means SEOs need to take a more strategic and exploratory approach to identify the prompts that matter most to their brand and audience.

In this post, we walk you through seven ways to discover which prompts to track.

The Five Prompt Categories

Before we dive into methods for finding prompts, let us look at the core types of prompts that users most often employ to interact with LLMs:

1. Informational prompts: Questions users ask to learn about a concept or topic. Example: "How does an airfryer work?"
2. Comparative prompts: Queries comparing products or services. Example: "Compare manual vs automatic espresso machines"
3. Instructional prompts: Tasks or how-to requests. Example: "How to clean an espresso machine"
4. Brand/product-related prompts: Prompts that reference a brand or its offerings. Example: "Can you use AirTags with Android phones?"
5. Evaluative prompts: Queries seeking opinions or assessments. Example: "Is MacBook Air powerful enough for video editing?"

Tracking prompts across these categories helps build a comprehensive understanding of how the LLMs mention your brand in answers to prompts with various intents.

7 Ways to Find Which Prompts to Track

Tracking every possible prompt is neither practical nor useful. Focus on identifying prompts that align with your audience and industry, and select a mix of prompts across the relevant prompt categories to ensure you cover the primary ways people search in LLMs.

But how do you know which prompts to track when you do not have search volumes like for keywords? It involves some guesswork, but here are seven effective ways to do prompt research:

1. Start with your keywords

Use your existing keyword base to generate prompts around your most important keywords using longer phrases and more natural language. You can also use your long-tail keywords as inspiration or directly as prompts.

2. Monitor AI Overview triggers

Use a tool like AccuRanker to monitor which keywords trigger AI Overviews. These keywords give you an idea of what a prompt could look like or what users might also ask in LLMs, as they already trigger AI-generated answers in the SERP.

3. Analyze People Also Ask boxes

This SERP feature is a goldmine for prompt discovery because it shows related questions to a query. Type one of your high-impact keywords into a search engine, extract the relevant questions, and test them as prompts.

4. Ask the LLMs

Prompt an LLM with “What questions do people ask about [insert your topic]?” or “Suggest 10 prompts someone might use when researching [insert a keyword]”. The LLMs can help you discover prompts, phrasing patterns, and topics relevant to your business.

5. Review Q&A forums

Sites like Reddit and Quora contain user-generated content and questions that reflect prompt-style language. Identify common questions, concerns, or comparisons that users ask about your product or industry on these sites.

6. Use the core areas of your business

Identify your business’s key features, services, or product categories. Create multiple prompts for each area that reflect how users might naturally write them in LLMs. This helps you cover a wide range of prompts that commercially and strategically relate to your business.

7. Exploit prompt suggestions

Some LLM tracking tools, including AccuLLM, provide prompt suggestions that are tailored to your brand, product, and business. You can use these suggestions directly or as inspiration to generate your own prompts.

Start Generating Prompts

Prompt tracking is not about trying to track everything — it is about focusing on the areas where your brand needs to be seen. By using your existing keywords, analyzing phrasing patterns, and leveraging the LLMs themselves, you can identify the prompts that are most relevant to your business.

The seven prompt research methods help you get started with a focused list, so you can test how you appear and build from there.