CASE

GroupM

Faster, better and more accurate for rank tracking than enterprise tools

The company

Quisma is the Nordic SEO hub for GroupM agencies.

With 8 specialists, 17 copywriters and assistants it is the largest Nordic SEO agency team helping +70 clients with their SEO efforts. Their 360 degree SEO framework make this happen. 

AccuRanker plays a big part in the underlined elements.

  • Clients: Expedia, Santander, Nestlé, Ford, Unilever, GSK
  • Audits: Keyword Research, Technical audits, Content audits, Link audits, Top content audits, Migration audits, CTR audits
  • Strategy: Content maps, Content calendars, Optimization plans
  • Execution: Copywriting, Sparring, Link Building, Content, Outreach, Tracking and Reporting
test

The challenge

AccuRanker helps GroupM with two major pains:

1. Cheap and simple daily keyword tracking

SEO Enterprise Tools have always been a pain and way too expensive. 

Cheapest packages often start at +200 USD on a monthly basis for other tools, where GroupM and their clients are not utilizing their onsite tools as they are inferior to others.

GroupM have therefore migrated most of their clients to AccuRanker for a simple rank tracker - much cheaper than the Enterprise tools. 1000 keywords is only 79 USD and that includes all features and API access.

2. Fast data collection for Keyword Research

Collecting data had always been a struggle for GroupM - to get fast and scalable data when managing own Proxies via ie. the Link-Assistant rank tracker. AccuRanker lets us collect data for +10k keyword research sheets in 10 minutes down to rank 500.

The solution

GroupM have been using AccuRanker for years and on this case with SAS, GroupM have used AccuRanker for Keyword Research and to collect more than 8.000 data points in 4 markets.

Getting instant access to bulk upload and download of thousands of keywords on the clients rankings and their competitor rankings on specific chosen keywords enabled GroupM to analyze big data within short deadlines. It lets GroupM work strategically with datasets seeing Share of Voice* in specific channels using Excel to do the modelling.

Data Points from AccuRanker:

  • Rank
  • URL
  • Competitor Rank
  • SERP (Knowledge Graph, Images, Shopping etc.)

The result

AccuRanker is the best in the industry when it comes to one thing: Rank Tracking.

Comparing with enterprise tools like Brightedge and SearchMetrics, AccuRanker is faster, more accurate and better for rank tracking and does not focus on providing onsite and offsite metrics, which can be collected elsewhere. 

If you want a best of breed strategy to you toolbox, AccuRanker is part of that solution and provides:

  • Instant on demand ranking updates - Rankings refresh in a matter of seconds whenever you need it
  • In-depth analysis with segmenting and filtering - Organise your data view and share with your team so you can make smart and data driven decisions
  • Easy standard and custom template reporting - Sent to your email whenever you need it
  • Value for money - Enterprise features at low cost 

Want to achieve the same results as GroupM?

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