CASE

Kinsta

Increase organic traffic by 571% just in 13 months

The company

Founded in 2013, Kinsta is one of the fastest growing and highest-rated managed WordPress hosts on the market. Since day one, their primary focus has been on providing superior performance, scalability, and world-class 24x7 support. Powered exclusively by Google Cloud Platform, they host all types of sites, from small blogs all the way up to Fortune 500 customers. They’ve worked with some of the biggest names in the industry, such as GE, Intuit, Freshbooks, Drift, and Mint.

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The challenge

While PPC and social media both have their place, SEO has played a vital role in the success of Kinsta. It’s amazing how high-quality organic traffic can easily turn into paying customers if done correctly. Once you learn how to optimize and produce content in a cost-effective matter, whether this is outsourcing or writing in-house, it’s a much cheaper avenue of traffic than PPC. How do you learn this? By trial and error.

One of the goals we always set for ourselves is that we’re never content with just doing great. We want to do awesome and keep seeing SEO improvements on a daily basis. And therefore we’re always researching new tools that can help us rank faster and more effectively. Not only that, but we need to track and monitor what worked and what didn’t so we can then repeat the strategy.

A couple of years ago, it came down to… “OK, what do we need to do to blow our organic traffic up?” Here are some of the challenges we had and features we needed to make it happen: 

  • We needed a faster tool than what we currently had. We need to be able to track keyword data that was refreshed on a daily or immediate basis.

  • Ability to filter the data and see monthly search volume.

  • Tracking desktop and mobile keywords separately, along with multiple subdirectories.

  • See which keywords have featured snippets.

  • Tool needed to have multi-user access.

  • Ability to track keywords in specific regions as we rolled out additional languages on our website.

  • Have the option to add notes to a keyword to see at a later date what change was made.

The solution

We’ve tried a lot of different tools, pretty much everything on the market. We chose Accuranker because it immediately checked all of our boxes: 

  1. The keyword data in Accuranker is refreshed every single day and you can force refresh a keyword on demand. This was very important to us as we are constantly putting out new content and with all the fluctuations in Google, we need to see changes that are happening fast, not just once a week. Longer periods of time are helpful to see patterns, but not when you’re in the daily grind needing to see if something you just did had an impact.

  2. Accuranker allows us to filter data in hundreds of different ways. Say we have a landing page and a blog post that focus on a similar topic, such as “managed WordPress hosting.” But we want to see only which keywords the landing page currently ranks for. With all of the filters, we can easily input any URL that we want and it will pull up the keywords in our account.

  3. Monthly search volume is shown for all of the keywords. This is crucial data to have. If something doesn’t have any search volume there is no need to track it. And if something only has only 10 searches a month, it might be wise to check out different long-tail variations or synonyms that you could instead focus on. You can, of course, do keyword research beforehand, but remember that this data also changes. That’s why it’s a must to have this in the keyword tracking tool itself.

  4. With the new mobile-first index in Google, it’s now a priority to track differences happening between desktop keywords and mobile keywords. We had a batch of keywords set up to monitor changes specifically for when Google flipped the switch on our site over to mobile.

  5. Accuranker has little icons to easily see when something is ranking for a featured snippet. This has allowed us to make optimizations specifically for this purpose and then monitor the progress on each keyword.

  6. We have over 12 different languages on our website. Accuranker allows us to track each of these down to the specific region and translated keywords. Every language behaves quite differently in SERPs, based on culture, quality of the translation, and search volume.

  7. Notes! This was something not a lot of other keyword tracking tools have. But Accuranker does. Whenever you make a change, you can add a note so that when you come back a couple weeks later you can remember what you did. Having this in the tool itself is a big times saver from having to bounce between Trello or another third-party tool.

The result

Accuranker is truly a tool we can’t live without. In just 13 months of using it, we were able to increase our organic traffic by 571%.

It’s really all about consistency and testing, testing, testing. Accuranker helps you with both of these. Monitor which of your changes has a positive impact, and then replicate these changes everywhere.

You can also easily spot dips. Perhaps someone just wrote an article that is 5x the length of yours and it’s gaining a lot of high-quality natural links. At some point, it will probably start to outrank yours. You can easily see when your content is dropping in SERPs. Or worse, when there is a bigger problem with your website in Google. A few months back, we had a slight issue (as seen below).

We were able to quickly see this because of Accuranker’s amazing “average sitewide ranking” report and get it resolved (as seen below). Accuranker to the rescue!

Accuranker is a tool we use on a daily basis. It has become part of our workflow and has helped us turn our traffic into more traffic, which has resulted in more customers. It’s even saved us in an SEO emergency. We couldn’t imagine now working without it.

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