CASE

Texta

Reliable tracking and reporting of our content performance

The company

TEXTA is a content marketing agency solely focused on content, primarily copywriting. We help our clients grow their online business through increasing (relevant) traffic from search engines (both paid and organic), improving conversion rates and nurturing customer relations. Our primary “products” include product and category descriptions for e-commerce, educational/guiding content and content for other marketing disciplines such as text ads for PPC.

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The challenge

We need a fast, reliable, and user-friendly tool in order to report the results of our work to our clients and evaluate the effectiveness of the content produced. We’ve already tried quite a number of tools that either didn’t offer a) the equivalent speed of data or reliability as AccuRanker or b) the option to easily create automated reports that even someone with only a basic knowledge of online marketing understands. 

Furthermore, a lot of our clients solely focus on local search results, and thus the ability to include only these is vital. Lastly, since our clients are very diverse and content marketing is often a long-term strategy, we need to be able to heavily customise each account to the specific needs of the client.

The solution

In all of the aspects mentioned above, AccuRanker excels. We choose AccuRanker due to its extremely reliable data – a reliability that is crucial to us since we are the client’s trusted advisor. If we cannot deliver trustworthy data and insights to a client and monitor what works (and just as important what does not), our work is at best a shot in the dark. It might be a cliché, but using AccuRanker enables us to be data-driven and actually make decisions on the basis of past experiences, statistics and metrics.

We mostly use AccuRanker to track organic positions in order to document the results our content generates. Combined with the ability to also track the performance of competitors (example shown below), we are also able to see what they do well and do it even better, while exploiting any content gaps they might not be aware of.

Additionally, we heavily rely on the reporting features to show our clients what they’ve achieved in 1, 3 and 6 months. This saves us tons of time and makes the whole process of keeping our clients updated on their progress a 5-minute job.

The result

AccuRanker has mainly helped us in the following three areas:

• Reliable tracking and reporting
• Saved us internal resources in relation to documenting results to clients
• Assisted other tools like Ahrefs and Storybase in our work.

Overall, AccuRanker is a vital part of our toolkit and will remain an integral part of our growth in the coming years.

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