How TRANSACT Builds Client Trust with SEO Dashboards
Headquarters
Copenhagen, Denmark
Founded
2021
Company Size
1500+
Industry
Digital Performance Agency
TRANSACT
TRANSACT is a digital performance agency specializing in scalable solutions for e-commerce and omnichannel businesses. As part of Omnicom Media Group, TRANSACT mainly helps medium and large-sized national, regional, and international companies enhance their digital performance.
The Challenge: Low-Quality Reports and Actionable Insights
One of the main challenges TRANSACT faced when starting the collaboration with new SEO clients was that the clients received sporadic reporting, either because reports took a long time to build manually or were autogenerated. These reporting challenges led to low-quality reports and time taken away from optimization.
Additionally, TRANSACT’s clients have great SEO knowledge but varying reporting needs. Thus, the agency required a flexible solution that allows dashboards to be adapted to specific client needs.
Along with reporting needs, TRANSACT required a rank tracker with instant rank updates and metrics that estimate the expected traffic of keywords. These aspects help TRANSACT act fast on ranking changes and build convincing cases for their SEO recommendations.
The Solution: Real-Time Data and Custom Dashboards
TRANSACT use AccuRanker as one of their preferred tools to evaluate and report on the performance and goals they work towards with their clients. They rely on AccuRanker’s proprietary AI Share of Voice metric in pitches to demonstrate traffic potential and build convincing cases, which is essential to winning over clients.
Some of the key features TRANSACT use in their daily SEO work with clients are:
1. Real-time keyword data
TRANSACT relies on real-time ranking updates to access accurate keyword performance data. The real-time data allows the team to deliver insights based on the newest data available and stay up-to-date about changes.
2. Keyword tagging
Tagging keywords by type enables TRANSACT to easily visualize how different keywords contribute to overall traffic. The tags are helpful for clients who need to know which keyword types drive conversions to help them allocate their resources.
3. Custom dashboards
Using AccuRanker’s flexible reporting, TRANSACT builds tailored dashboards to easily present results to clients. They use the dashboards in meetings to troubleshoot performance drops and adjust the strategy to focus on impactful keywords, ensuring full transparency.
These features allow TRANSACT to respond faster to ranking changes and present SEO performance in a way clients understand. Thus, they make it easier for clients to know the state of their search performance and how it directly impacts their business goals.
The Results: Quality Dashboards and Stronger Relationships
TRANSACT has transformed how they report on SEO performance to their clients. By combining real-time keyword tracking with custom dashboards, they created a transparent, flexible, and insight-driven SEO workflow for their clients.
For instance, TRANSACT built a dashboard for a client showing the estimated traffic each type of keyword delivered. These insights helped the client understand how different keyword types generated traffic and which were best or worst at converting. Thus, the client could easily focus its optimization resources on keywords with better conversion potential.
"Being able to easily create dashboards based on the data makes it easy to create visualizations that spark the relevant talks."
TRANSACT uses AccuRanker data on monthly client check-ins, where they discuss rankings, historical SERP changes, and estimated traffic. Having these insights ensures that TRANSACT can answer questions like “Why did we see more traffic from Google in Google Analytics?” or “We just saw a big drop in performance. Which competitors were not hit so we can learn from that?”
For quarterly meetings with C-level stakeholders, they integrate graphs into the external dashboards to tailor reports to the client’s communication needs. Tailoring the presentation of the data and the results brings value to clients and strengthens the client relationship.
By turning keyword data into meaningful numbers and results, TRANSACT helps clients understand how their visibility drives business outcomes. This transparency strengthens trust and nurtures the agency-client relationship.
"I have been using it for 8 years due to the ability to request real-time ranking updates — and the amazing support."
