Google Maps Local Pack

The Local Pack is a feature that appears at the top of the SERP when Google detects that a search has local intent, meaning the user is looking for something nearby, like a restaurant, plumber, or shop.

It displays a map with pins marking each location, alongside three business listings pulled from Google Maps. Each listing includes key information like the business address, opening hours, and ratings. Depending on the type of business, you may also see additional details such as a phone number, a website link, or a price range.

The Local Pack is especially prominent on mobile devices, where it can take up a large portion of the screen before any organic results appear.

For businesses with a physical location, appearing in the Local Pack is valuable for local SEO. It puts your business in front of users who are actively looking for what you offer.

Google Maps Local Pack on Desktop and Mobile