Black Friday started as an in-store shopping day but has a trend of being overhauled by online shopping with sales lasting longer and starting earlier. This means that planning for Black Friday marketing campaigns is more important than ever. If you want to score big on Black Friday, start preparing your campaigns now!
AccuRanker has a guide that will help you ensure that your business is ready for the biggest shopping period of the year.Download our free guide here!
Black Friday in numbers
A staggering £1.4bn was spent online in the UK alone during Black Friday and Cyber Monday in 2017. In the UK Black Friday sales volumes were 78% higher than Cyber Monday. However, this was an entirely different story in the US, where the sales event originated from. Cyber Monday sales overtook Black Friday for the first time. Total US sales for Black Friday weekend 2017 were $16.74bn, up from $12.75bn in 2016.
However it wasn't just the US and the UK that generated sales from the Black Friday and Cyber Monday, this was a trend all across Europe and becoming a worldwide phenomenon with sales growing 24% year over year:
Black Friday is more than just one-day sales
The overall trend indicates that Black Friday and Cyber Monday are no longer just two-day sales events with more and more brands launching campaigns earlier and offering Black Friday deals all through the week or even the whole November. Consumer behaviour and buying habits are changing with an increasing amount of Christmas shopping done during Black Friday and instead of primarily shopping in physical stores on the actual Black Friday, consumers are moving towards online shopping. Whether you call it ´Black Friday´, ´Cyber Monday´, ´Black Friday Weekend´ or even ´Black November´ - Black Friday is expanding to become a shopping period rather than a one-day event. This presents a huge opportunity to reap the benefits and record-breaking sales all through November. So the earlier you start the planning process, the better!
Mobile sales break Black Friday records
The rapid rise of mobile shopping has made Black Friday even more important to retailers and online businesses. Consumers shopping behaviour is changing, with purchases made using a smartphone increasing year over year, with $11.2bn worldwide mobile sales in November last year alone. Mobile conversion is growing and purchases made on mobile devices has grown to a record 40% of sales in 2017 Black Friday, up from 29% in 2016. Savvy consumers now expect to get great Black Friday deals and search the offers online so you have to plan early to stand out during the biggest online shopping event of the year. We want to help you to be one step ahead of your competitors and make sure your offers are found and stand out in the Black Friday noise.
Get the most out of Black Friday 2018!
So given this is one of the busiest and competitive retail shopping events of the year, we've created this FREE step by step guide on how to compete in the crowded online space during Black Friday sales to make sure you are set up for success this year!
As a sneak peek these are the top tips from the guide:
- Plan ahead
- Take advantage of the change in consumer expectations & spending behaviours
- Customer journey - Don’t forget the customer
- Make sure your offers are found
- It is more than one email and social media post
- Content and SEO - The art of consistent messaging
- Optimise, optimise, optimise
- Be creative - examples that stand out of the crowd!
- PR - Brand damage control
- How to measure your Black Friday campaign success