Icons and Symbols in AccuRanker

The keyword list uses icons and visual indicators to give you additional information about your keywords, rankings, SERP features, and tracking settings.

This guide explains what each icon and indicator means and, where relevant, how it affects the data you see in AccuRanker.

Notifications Star

Click the Notifications Star for keywords you want to monitor more closely. You will receive a notification when we detect a significant change in rankings for a starred keyword.

Learn more about notifications in AccuRanker.

Tags

Tags help you organize keywords into categories. For example, you can use tags to group keywords so a particular team can easily find and analyze them.

Learn how to tag keywords.

Local Results

Local results are counted in your rankings by default. You can choose to ignore local results when adding keywords.

Ignore Local Results

Ignore Local Results changes how rankings are counted and displayed in AccuRanker.

When you enable this option, AccuRanker ignores the local results and instead reports the organic ranking directly below the local pack. Therefore, the ranking shown in AccuRanker may differ from the position you see on the SERP.

Learn more about ignoring local results.

Featured Snippets

Featured snippets are counted in rankings by default, but you can choose to ignore them.

Ignore Featured Snippets

When you ignore featured snippets, AccuRanker starts counting rankings from the first organic result below the featured snippet. This means the ranking shown in AccuRanker may differ from the position you see on the SERP.

Ignore in Share of Voice

Enable Ignore in Share of Voice when you do not want a keyword included in your Share of Voice metrics.

This can be useful, for example, when you want to exclude brand-name keywords from your Share of Voice data.

Location

The location shows the geographic area you have chosen to target for the keyword.

SERP Features

AccuRanker identifies multiple SERP features so you can see which features are present for your tracked keywords and better understand the SERPs you are targeting.

Learn more about the SERP features you can track.

Title Tag and Meta Description

The Title Tag and Meta Description option lets you view the title tag and meta description shown for the result on Google or Bing.

Preferred URL

Preferred URL helps you check whether a search engine is ranking the landing page you want to rank for a particular keyword. If not, you can change the URL to your preferred one to better understand how much traffic your landing page is getting.

The indicator can show three states:

• No Preferred URL: You have not specified a preferred landing page for the keyword.
• Correct URL: The ranking URL matches your preferred URL.
• Incorrect URL: The ranking URL does not match your preferred URL.

Search Volume

The Search Volume column shows the average monthly searches for your keywords.

Click the arrow to see the search volume for each month.

SERP View

Click the magnifying glass icon to open the SERP retrieved directly from the search engine.

This lets you inspect the search results that the ranking data in AccuRanker is based on.

On-Demand Updates

You can refresh your keyword data on demand when you need updated rankings.

You can also refresh an individual keyword by clicking the refresh icon on the far right of that keyword.

Rank and Visibility Changes Over Time

AccuRanker uses colors and arrows to show how rankings and visibility have changed.

Green indicates a positive change in ranking and visibility, while red indicates a negative change.

The keyword list can show different ranking states:

• Rank decrease: The keyword has moved up in the rankings (green arrow).
• Keyword outside the top 100: The keyword is not currently within the top 100 results.
• Rank increase: The keyword has moved down in the rankings (red arrow).