Dynamic tagging

Last updated on Thursday, January 20, 2022

Keeping thousands of keywords manageable can be tricky. Tagging your keywords is a way of grouping them into custom segments and can thus help keep you on top of different categories of keywords.

What is dynamic tagging?

Dynamic tagging is a feature that allows you to create complex rules to keep track of your keywords, by adding tags to the keywords that fulfill the rule.


In the example above a rule has been created to add the tag Shoe to all keywords where the keyword contains the word “shoes”. It shows that 348 keywords match the rule and thus 348 keywords will have the tag Shoe added.

What parameters can I create rules from?

You can create rules from four different parameters:

  • Keyword (keyword): use the operators to filter on the keyword.
  • Landing page url (url): use the operators to filter on the entire url (except https://’) of the landing page of the keyword.
  • Landing page title (url): use the operators to filter on the title that the search engine assigns to the keyword.
  • Rank (rank): use the operators to filter on the latest rank of the keyword.

The columns in the keyword table in which the above mentioned information can be found are noted in the parentheses.

None of the parameters are case sensitive.

Where can I find the landing page title?

The landing page title is found by hovering over the icon before the url:

How can I tell existing manual tags from dynamic tags?

Dynamic tags are shown in an orange color instead of the default grey color. Example:

Here the keyword “shoes” is tagged with a manual tag Marketing and the dynamic tag Shoe. The difference is mainly that dynamic tags can not be deleted from the keyword list

Like manual tags can.

How do I delete a dynamic tag from my keyword?

To delete a dynamic tag from your keywords, you can do two things: Delete the entire rule that generates the tag. Narrow down the rule so the keyword you wish to remove the tag from is exempt from the rule.

How do I edit/delete a dynamic tagging rule?

In the settings page you find an overview of your dynamic tagging rules. To delete click the bin icon, to edit click the pen icon.

What happens when I delete a dynamic tag ruleset?

When a dynamic tag ruleset is deleted the tags from the ruleset are removed from the keywords affected by the ruleset. The keywords affected by the ruleset are not removed.

What makes the tags dynamic?

The tags are dynamic because the rules are evaluated when added/updated and for each scrape of your keyword(s). This means that a tag from a rule filtering on rank might change depending on the latest rank for the keyword. Example:

Let’s say you create a rule filter on rank like in the example above. All keywords with rank less than 11 are tagged with the tag top10. But as the rank changes the tag does as well, so you can always be certain that your keywords tagged with top10 have a rank lower than 11.

Advanced rules

The tool is built to support deep, complex rules by adding groups of sub rules to the rule. Example:

The rule above is an example of a deeper rule that adds three tags: top10, adidas and UK. The AND/OR-operators dictate if all-of (AND) or some-of (OR) the rules in the brackets should be fulfilled in order to add the tag(s).

To put the rule above into words: to get the tags top10, adidas and UK the rank must be less than 11, either the keyword, landing page url or the landing page title tag must contain the word “adidas” and the landing page url must contain “.co.uk”.

What is the difference between a group and a rule?

Groups are just a collection of rules. There is no difference between a group with a single rule and a single rule outside of a group. The max “group-in-group”-depth is five.

How do I change the AND/OR operator?

By clicking on the label.

What happens when you accidentally delete a group with multiple rules?

There is no way to undo action on a rule. For big rules we recommend saving often and then edit the rule after saving. To undo all unsaved changes simply close the editing window.


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