Google Ads at the Bottom

Google Ads can also show up at the bottom of the SERP. Just like top-of-page ads, they are marked with a “Sponsored” tag, and more than one ad can appear. These paid results are ranked based on their relevance to the search query, bidding, quality score, and other factors.

Bottom-of-page ads can catch users who have scrolled through organic results without finding what they need.

Google Ads at the Bottom on Desktop and Mobile