Help Guides

Google Shopping

What is Google Shopping?

Back to help

Paid shopping listings and Product Listing Ads (PLAs) are either positioned on the top or the right hand side of the search results. These are paid placements similar to Google Ads and are displayed for queries that have high commercial intent. For each product, there is a picture, pricing, seller and other information that varies, like reviews, shipping details and such.

Google results on Desktop

, Google Shopping

Google results on Mobile

, Google Shopping