Google Ads at the Top

Google Ads at the top are paid listings that appear somewhere at the top of the SERP. You can spot them by the “Sponsored” tag.

More than one ad can appear on the SERP at the same time. Every ad that shows up can push your organic result further down. And the further your listing sits, the fewer clicks it tends to get. This effect is especially noticeable on mobile, where screen space is limited, and users rarely scroll far.

Google Ads at the Top on Desktop and Mobile