Google People Also Ask

People Also Ask (PAA) is a box that appears within the search results page, showing a list of questions Google thinks are relevant to your search query. People Also Ask can appear in between organic results, so its placement varies from search to search.

Clicking on any question expands it to reveal an answer. That answer is usually pulled from a featured snippet for that specific query, if one exists. It can also show an AI Overview. Structuring your content to directly answer common questions around your topic is the best way to improve your chances of appearing in People Also Ask.

Google People Also Ask on Desktop and Mobile