Google Sitelinks

Sitelinks are the extra links that sometimes appear beneath a website’s main result on Google. They are direct links to a website’s additional pages, like a pricing page, a product page, a blog, or help sections.

Google adds these automatically when it thinks they might be relevant to the user, to make navigation easier, and to help users find the information they need faster.

For sitelinks to be shown, your website must have a proper sitemap that Google can crawl. A sitemap is a file that tells Google which pages exist on your site and how they are structured. Sitelinks can take up to five organic positions, making your listing much more prominent in the SERP and potentially increasing your click-through rate.

Google Sitelinks on Desktop and Mobile