5 Blogger Outreach Best Practices (With Templates and Tools)

Last updated on Sunday, February 4, 2024

Blogger Outreach Best Practices (With Templates and Tools)

Blogger outreach has become an essential part of a successful marketing campaign. It involves contacting influential people in your industry to collaborate and promote your brand or product.

The goal is partnering with bloggers, tapping into their loyal audience, and gaining exposure for your brand. But this strategy is more than just sending out a few emails and hoping for the best. It requires a correct approach and careful execution to yield successful results.

This comprehensive guide will explore the best practices, effective templates you can use, and essential tools to make your marketing efforts more efficient.

Understanding Blogger Outreach

Do you know that 90.63% of all web pages get no search traffic from Google?

Search Traffic Source

It's unbelievable but true.

Even with a great website and valuable content, it can be difficult for your target audience to find you.

So, if you are just starting or even looking to expand your online presence, blogger outreach is a powerful way to increase your brand awareness and drive traffic to your website. This strategy aligns perfectly with innovative online business models, offering fresh perspectives and audience engagement.

In a few words, the bloggers you are going to contact have established trust and credibility with their audience, making them a powerful source for promoting your brand or product.

From them, you can:

  • Tap into a new audience

  • Gain backlinks to your website, increasing your SEO ranking.

  • Build brand awareness and credibility

  • Increase sales and conversions

Best Practices for Blogger Outreach

Now that you understand the importance of blogger outreach let's dive into best practices to help you achieve successful campaigns:

  • Identify Relevant Bloggers

  • Segment Your Contacts

  • Build Genuine Relationships

  • Personalize Your Outreach

  • Deliver Value to The Blogger

Identify Relevant Bloggers

The first step is to identify bloggers in your niche or industry.

Working with the ones who have a similar target audience as yours will result in more meaningful collaborations and better results.

To find relevant bloggers, you can conduct a Google search for keywords related to your industry, look for popular blogs and websites in your industry, or use social media platforms like Instagram, Twitter, and LinkedIn to find influential bloggers in your niche.

For example, if you are a finance blogger, you can type on Google the following queries:

Google SERPs for Finance keyword

Segmentation will allow you to personalize your outreach and tailor your message to a specific group, increasing the chances of a positive response.

Also, you can divide people based on:

  • Top Influencers: those with a large and engaged audience who can bring more exposure to your brand.

  • Up-and-coming Bloggers: smaller ones with growth potential, with whom you can collaborate in the long term.

  • Micro-Influencers: bloggers with a small but highly engaged and targeted audience that can drive high-quality traffic to your website.

Build Genuine Relationships

Authenticity is key when it comes to blogger outreach.

Avoid approaching people with a purely promotional mindset, and instead focus on building genuine relationships with them.

Take the time to engage with their content, leave meaningful comments, and share their posts on your social media channels. This will show that you are genuinely interested in their work and not just looking for a quick promotional opportunity.

For the most important contacts, take some time to investigate them, learn their interests and preferences, and try to build a personal connection. This will make your outreach more effective and increase the chances of collaboration.

Tip: their "About" page is an excellent opportunity to learn more about them and their interests.

Personalize Your Outreach

Sending out generic, mass emails will not yield good results.

Take the time to personalize your outreach for each contact. Mention something specific you like about their blog or website, show that you have taken the time to research and understand their content, and explain why you think collaborating with them would be valuable for both parties.

Personalization will make your outreach stand out and increase the chances of getting a positive response.

Deliver Value to The Blogger

Remember, blogger outreach is not about promoting your brand or product; it's about building mutually beneficial relationships.

To get people interested in collaborating with you, you need to offer them something of value. This could be in the form of quality content for their website, a special discount code for their audience, an exclusive interview with you or your team, or any other creative ideas that align with both parties' interests.

Delivering value to the blogger will make them more likely to work with you and promote your brand authentically.

Templates for Blogger Outreach

Crafting the perfect outreach email can be challenging, so here are two templates that you can use as a starting point.

Template 1: Guest Post Request

Subject: [Blog Name] - Collaborating Opportunity

Hello [Blogger's Name],

I am reaching out to you because I am a huge fan of your blog and have been following your work for quite some time now.

Your recent post on [specific topic or post] resonated with me, and I think your audience would also benefit from my expertise in [your niche].

I was wondering if you are open to a guest post collaboration. I have some ideas that I believe would be well-suited for your audience, and I would love to contribute to your blog.

Please let me know if this is something you would be interested in, and I can send over some of my ideas.

Looking forward to hearing back from you.

Best regards,

[Your Name]

Template 2: Link Request

Subject: [Blog Name] - Link Collaboration Opportunity

Dear [Blogger's Name],

I hope this email finds you well. I am reaching out to you because I have recently come across your fantastic blog, and I was impressed by the quality of your content.

I noticed that you have linked to some external sources in your latest post on [specific topic or post]. I think my website [Your Website Name] would be a valuable addition to your list of resources.

We cover similar topics, and our readers would find this resource beneficial. Would you be open to adding a link to our website in your post? In return, we can also feature your blog on our Resources page.

Let me know if this is something you would be interested in, and I can send over the link for your review.

I look forward to hearing back from you.

Best regards,

[Your Name]

You can copy and use these templates, and modify them based on your needs.

Also, consider these suggestions to create a winning message:

  • Keep your email short and to the point.

  • Use the blogger's name, not just a generic "Hello."

  • Show genuine interest in their blog and content.

  • Explain why collaborating with you would be valuable for both parties.

  • Personalize your message for each contact.

  • Offer something of value to the blogger.

  • Follow-up if you don't get a response initially.

  • Be patient and respectful; avoid being pushy or demanding.

Tools for Efficient Blogger Outreach

Blogger Outreach Tools

To make your blogger outreach more efficient and organized, there are various tools available that you can use.

Some of the top ones include:

  • BuzzStream: This tool allows you to manage and track your outreach campaigns, making it easier to personalize and follow up with contacts.

  • NinjaOutreach: With this tool, you can find and connect with relevant bloggers, automate email outreach, and track the success of your campaigns.

  • Pitchbox: This platform helps you find targeted bloggers, create personalized templates for outreach emails, and track your progress.

  • Mailshake: This tool allows you to send personalized mass emails, track opens and clicks, and schedule follow-up emails to improve your response rate.

  • Awario: Using this tool, you can find and monitor mentions of your brand or keywords related to your niche on social media, making it easier to engage with relevant bloggers in real time.

  • Serpstat: This SEO tool includes a blogger outreach feature that helps you find and contact influential bloggers in your niche for potential collaborations.

  • Google Sheets: A simple yet effective way to organize your outreach contacts and keep track of your progress. You can also use different online templates available for free.

Using these tools can save you time, increase the effectiveness of your outreach, and help you build stronger relationships with bloggers.

Measuring the Success of Blogger Outreach

It's essential to track the success of your blogger outreach efforts to determine if they are yielding positive results. Some metrics you can use to measure success include:

  • Number of collaborations secured: Keep track of how many bloggers you have successfully collaborated with and monitor the quality of those collaborations.

  • Website traffic: Use Google Analytics or other website tracking tools to see if there has been an increase in traffic from the blogs you have collaborated with.

  • Social media engagement: Monitor your social media channels for any increase in engagement or followers after collaborating with bloggers.

  • Backlinks: Use tools like Ahrefs or Moz to track how many backlinks you have gained from blogger collaborations and their impact on your website's search engine rankings.

You should consistently measure these metrics, so to adjust your outreach strategy and tactics to improve your success rate and ROI.


Blogger outreach is a valuable marketing strategy that can help you build relationships, increase brand awareness, and drive traffic to your website. By following these best practices, using the right tools, and continuously measuring your efforts' success, you can create successful collaborations with bloggers that benefit both parties.

Remember to personalize your outreach, offer value, and be patient in building relationships with bloggers for a successful outcome.

So go ahead and start reaching out to influential bloggers in your niche today!

Erik Emanuelli

Article by:

Erik Emanuelli


Erik Emanuelli has been in the online marketing game since 2010. He’s now sharing what he has learned on his website. Find more insights about SEO and blogging here.

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