Keyword and SERP history
Last updated on Tuesday, December 21, 2021
If you want to track the history of a specific keyword, go to the respective Domain and go to the Keywords list. To view the complete SERP history, simply click the keyword you wish to see in the list.
From here, you can view the entire ranking history and the given landing pages for those ranks. You can also click on your competitors to view their ranking history.
Customers with subscriptions of a thousand keywords or more have the added benefit of accessing SERP history as well as Share of Voice data in the keywords history page.
Spotting changes in the SERPs can help explain changes outside organic rankings, such as Adwords, Snippets, Titles and Descriptions.
Share of Voice data helps identify the keyword’s significance over time as it also takes Search Volume changes into consideration.
Learn more about Share of Voice.