Google Knowledge Cards

Knowledge Cards are information boxes that appear at the top of the SERP, pulling data directly from Google's own database.

What shows up in a Knowledge Card varies widely depending on the query. Sometimes it is a simple fact. Other times, it is an interactive tool, such as a calculator, a unit converter, or Google Translate, that lets users get what they need without leaving the search page at all.

Because Knowledge Cards sit above all organic results and take up a large chunk of the page, they can reduce clicks on every result below it.

Google Knowledge Cards on Desktop and Mobile