Google Rich Product Info

When someone searches for a specific product, Google sometimes displays a detailed snapshot of that product directly in the SERP. This SERP feature is called rich product info.

Rich product info pulls together everything a shopper needs to make a quick decision, such as price, availability, reviews, ratings, a short description, and sometimes also images of the product. The rich information is sourced from multiple sites, so users can compare products at a glance without clicking through to the website.

The rich extensions are discussed on the Google Developer Page.

Google Rich Product Info on Desktop and Mobile

What Does Rich Product Info Mean for SEO?

Rich product info makes the SERP much more competitive for product-related queries. Users get much of the information they need before visiting any website. If your product data is well-structured and picked up by Google, your listing becomes far more prominent than a plain text result, which can increase your CTR.