To help you get started with SEO, we have created a step by step guide to basic on-page SEO together with our friends at HubSpot. Learn how to rank higher in organic search by optimising content and improving website architecture.
Download the free step-by-step guide to get started with on-page SEO:
HubSpot’s total revenue in 2017 was $106.5 million, up 39% compared to the fourth quarter of 2016, and 2018 total revenue is expected to be around $485 million. Having a strong Inbound Marketing strategy and excelling in content marketing has been crucial to HubSpot’s growth.
They succeed in content marketing and SEO because they practice what they preach. HubSpot has been a strong advocate of Inbound Marketing and creating an SEO Strategy that drives organic traffic to their website. The blog is full of content marketing insights and the key to their own content marketing success is sharing advice that they have implemented and tested themselves to get the most out of their content marketing strategy. Whether you are a big brand or a small business, you have to start with the basics and ensure your on-page SEO contributes to your growth. See how HubSpot blog grew to be one of the most influential blogs within its niche ‘Inbound Marketing’ and how they got started with on-page SEO.
What is inside the guide?
The free guide includes an overview of major Google algorithm updates in the last 5 years and how have they affected the search results. You will find practical tips on getting started with on-page SEO including what to keep in mind when creating content and optimising already existing one to boost your organic traffic. The guide explains what steps to take to optimise your content, how to execute each step and how it can improve your website’s rankings. You will learn how to optimise page content for featured snippets and how to track your organic traffic.
Back in April, we published an article Maximise your Content ROI with the Innovative SEO Strategy Driving Millions of Hits to HubSpot’s Blog to explain how HubSpot implemented their current SEO strategy by grouping their content in topic clusters. Structuring their already existing content pieces by themes or topics enabled HubSpot to maximise content ROI. This was done by improving site architecture and tracking the rankings of each topic cluster. Each topic has a central pillar page and other content pages of this topic link back to the central pillar page. Linking all internal content shows search engines that there is a semantic relationship between the pages’ content. Internal linking improves indexation of your website and gives the central pillar page more authority on the topic.
HubSpot’s and AccuRanker’s On-Page Strategy Guide includes updated information on how to implement HubSpot’s topic cluster strategy using AccuRanker.
Analyse your website's performance
After carrying out a content audit of their website and structuring the content, HubSpot team had to track the performance of each topic cluster. They grouped the keywords by each topic cluster so they could track the performance of each topic cluster.
Download the free guide to learn what metrics HubSpot team uses to track the performance of their content strategy and what tools to use.