Last updated on Tuesday, December 21, 2021
Average Ranking takes all of your keywords that are ranked in the system, and calculates their average ranking over time.
You can select which dates to compare by clicking “compare to” in the top right and selecting intervals.
Average ranking only takes into consideration the keywords we have rankings for. That is, keywords that are ranked in the top 100 in Google, Bing, Baidu and Yandex.
An example of why a positive change can impact average ranking negatively:
We have two keywords:
Keyword 1 is ranked no. 1
Keyword 2 is ranked “outside top 500”
The average ranking would be 1, since we don’t have a rank for keyword 2.
Now, if keyword 2 is ranked 100, with keyword 1 staying at rank 1, our average ranking goes from 1 to 50.
Want to know how many keywords are unranked? Read more about Ranking Distribution.