Google Ads within Organic Results

When you search on Google, you do not always see a clean list of organic results. Sometimes ads appear right in the middle of the page mixed in with organic listings, i.e., within organic results — not just at the top or bottom of the SERP.

The ads are marked with a “sponsored” tag, so you can tell them apart from organic results. Also, multiple ads can appear between organic results at the same time.

How Do Ads within Organic Results Impact SEO?

The placement of the ads can disrupt the flow of organic results, and every ad that appears between organic results can push your result further down the SERP. That extra competition for attention can reduce the click-through rate on your organic results, even if you are ranking well.

Google Ads within Organic Results on Desktop and Mobile