Check Google Page Position: Up Your SEO Game

Last updated on Thursday, January 26, 2023

Setting up your average Google page position to a consistently high ranking can be tricky. It can take some practice and applying the right principles to get to the top of that desirable first page, but it is certainly achievable.

If you have set up your web page online and are looking to get it to a prominent position then this article is for you. You will learn more about how to check Google page position of your website, appear on top of search results and maintain a good average position.

All of this is crucial if you want to direct a good amount of traffic to your website. Ranking high on Google page results is certainly the surest way to attract visitors to your website. And one of the main reasons for optimizing your web page for SEO.

Among the key variables that determine the success of your optimization is the position your page appears in when users search for the keywords that you have optimized for your website.

Therefore, maintaining a good average when you check Google page position is greatly important and it plays an invaluable role in driving users to your website.

Read on to find out what Google page position means, how you can check Google page position for your website, and why doing so is central to determining your SEO success.

What is a Google Page Position?

To break down what Google page position stands for we need to first look into a few important components relating to SEO. When it comes to search engine results the important parameters that everyone keeps track of are element or link impressions, their position on the search results page, and the click-through rates.

The reason why this is important is that the higher the ranking of the position of the link to your website is, the higher the chances are for people to view it and eventually click it. This would then direct users to your website, which is the most favorable outcome.

However, for that to occur you need to make sure that the link to your website shows up as close to the top of the search results as possible. Following that logic, position 1 is dedicated to the very first result that appears when users search for a query, which is not an ad or a link that otherwise leads to another improved query. But it is an actual real search result that corresponds to the intended query.

Pages usually display up to ten search results, so the first ten positions would normally appear on the first page, the next ten on the second, and so on. Consequently, position 11 would in most cases have a dedicated space on top of the second page.

Although, this can change if the search results are affected by other factors. These factors include location, the number of displayed search results per page, saved cookie settings, ad blockers, and similar variables.

Average Google Page Position

An important distinction to remember when you check Google page position of your website is that it is not a fixed parameter. Other search engines might display the result in a significantly different position. But more importantly, you should not expect that even Google would always display the link to your website in the same fixed position. One reason for this is that the position can change over time.

If you created your website today and checked your page position it might have a value of any fixed number, for instance, 4. Shortly after, a competitor with a very similar website using identical or similar keywords but slightly better optimization might take your place. And subsequently, your website would appear in position 7.

This might happen even if no such thing as a competitor took your place. But simply due to the saved cookie or browser settings, location, or other determinants saved by your browser.

If you clicked on a link the first time you searched for it or you have been opening it repeatedly over some time, chances are eventually it will start appearing in a more prominent position for your search results. However, this would be different for other users searching the same query.

This is why the position is always considered an average and there are several ways to determine how it is calculated. The most common ones include a set base of 2 or a base of 3. This means that the highest possible position is either of those numbers respectively. Your actual Google page position would usually figure in a range of around a few values above and below your average page position.

Why is it Important to Check Google Page Position

There are several reasons why you want to check Google page position of your website and develop a habit of doing so periodically. The main reasons are:

  • To make sure that you are staying up to date with the search engine rules that are constantly evolving; and
  • To ensure that you are staying ahead of your competition.

Investing in content marketing and SEO is often a process that requires a lot of resources. If you do not follow trends and are not staying relevant, chances are you might fall behind.

And falling behind means down to the second, third, or tenth page on Google search results. This can occur in a short period even if you have maintained a good position on Google.

Should you notice that your position starts falling behind it is a clear indicator that you need to change something in your SEO strategy. The following is what you can do:

  • Educate yourself on recent algorithm updates and implement them.
  • Consult your SEO or your content marketing team and discuss solutions such as doing social media and Google ads promotions.

This is why being aware of how your website ranks on Google is of vital importance. If you check Google page position and like where your page appears, then you know that you have done a great job. And this would indicate that you are moving in the right direction with your current strategy.

How to Check Your Page Position on Google

Several methods allow you to check Google page position of your website. One way to do it is to check Google page position manually, or simply by typing out your website’s domain and keywords in the search bar. While this is the easiest way to do it, it is the least accurate as it does not account for a plethora of cases including location or time zone differences, cookie settings, search history, etc.

An alternative to this is to use Google Search Console (GSC) where you can paste the URL to your website and check approximate stats. While these results might be closer to the accurate ones, they are still approximated.

GSC can take up to 48-72 hours to update real-time changes. Again, the stats that GSC displays are only about the average Google page position with a set base of 2, results that can arguably be more precise.

It is due to this that most people opt for an alternative rank-checking tool since having accurate data is of the highest importance to them. This is where a tool such as AccuRanker comes in handy as it can provide accurate and up-to-date data.

It is a simple tool that allows you to check Google page position, and website ranking along with keyword rankings as well.


The world of SEO is constantly changing and continuously evolving. If you want to up your game, you must stay up-to-date with all the many components that make it work.

Monitoring your performance and making the necessary changes will help you stay ahead of your competitors. Up your SEO game today.

Start increasing your organic traffic today with AccuRanker.

Sign up now for a 14-day free trial

Bo Ekkelund

Article by:

Bo Ekkelund

Chief Marketing Officer at AccuRanker

As the Chief Marketing Officer at AccuRanker, Bo is responsible for all aspects of AccuRanker’s marketing - including outlining and implementing the company’s worldwide marketing strategy and branding. A marketing senior with more than 20 years of software marketing experience, Bo has both firsthand and strategic experience with all major marketing tactics and technologies.

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