The Keyword Table

The Keyword Table gives you a detailed view of your tracked keywords and their performance. It brings together rankings, search volume, CTR, Share of Voice, SERP features, URLs, and other keyword-level data.

You can customize which columns appear, filter the table, compare performance across dates, and take actions on individual or multiple keywords.

Below, we go through what each column in the keyword table shows.

The Keyword Information Group

Starred

Starred keywords are keywords you want to monitor more closely.

You can filter the Keyword Table to show only starred keywords. You will also receive notifications when significant ranking changes occur for starred keywords.

Keyword

The Keyword column shows the search phrase you are tracking on Google or another search engine.

To find a specific keyword, press Ctrl+F or click the column header to apply a keyword filter.

You can also click an individual keyword to open its ranking history.

Search type

Search Type shows whether the keyword is tracked on a mobile device or desktop.

Each tracked keyword has one search engine and device type associated with it. To track the same keyword for another device type, duplicate the keyword.

Search Intent

The Search Intent column shows the intent identified by AccuRanker’s proprietary model.

You can filter by different combinations of search intent. For example, you can find keywords classified as both informational and commercial.

Domain

The Domain column shows the domain associated with each keyword. This column is visible only when you view the keyword table at the group level.

Description

The Description column displays any custom description saved for the keyword.

You can use descriptions to store additional information about individual keywords, such as translations.

The Location Information Group

Country

The Country column shows the country configured for the keyword.

Location

The Location column shows the location configured for the keyword.

You select the location when adding a keyword. The location is matched by Google to locate the best match in the selected country.

If you leave the location blank, the search is performed at the country level. In the picture below, the top location is at the country level, while the others are specific locations.

Language

The Language column shows the language version of your selected search engine.

The Rank Group

Rank

The Rank column shows the keyword's rank on the SERP. The first result has rank 1, the second has rank 2, and so on.

If your domain is not found within the first 100 results, the column shows >100.

If your domain appears more than once on the SERP, a small arrow appears to the left of the rank. Click it to see the extra rankings.

Rank +/-

Rank +/- shows how much the keyword's rank has changed compared with the date selected under Comparing data to.

You can sort this column to identify the largest ranking changes or click the column header to filter the results.

Base Rank

Base Rank is the unaltered rank of a result on the SERP before AccuRanker excludes any SERP elements based on your keyword settings.

Learn more about keyword settings and ignoring SERP elements.

Base Rank +/-

Base Rank +/- shows the change in Base Rank compared with the selected date.

Max Base Rank

Max Rank is the highest achievable position on the SERP for the keyword after taking any ignored domains, local results, or featured snippets into account if these settings are applied.

It represents the best base rank you can achieve for the keyword based on its current settings.

Local Pack Rank

Local Pack Rank shows your position within Google’s Local Pack, which is the map-based box with three business listings that appears for searches with local intent.

The local pack counts as a position in the organic results unless Ignore local pack is enabled for the keyword.

Local Pack Rank +/-

Local Pack Rank +/- shows the change in your local pack position compared with the selected date.

Pixels from Top

Pixels from Top measures how far down your result appears on the SERP in pixels. A lower value means the result appears closer to the top of the page.

Results with the same rank can appear at different physical positions depending on the SERP layout. Therefore, pixel position provides additional context about the visibility of your result.

Pixels From Top is also an important part of our dynamic CTR model.

If the ranking is Above the Fold, meaning your website is visible on the SERP without scrolling, an orange icon appears. If you are placed below the fold, the icon is gray.

Pixels from Top +/-

Pixels From Top +/- shows the change in pixel position compared with the selected date.

The Essentials Group

URL

The URL column shows the landing page for your highest-ranking result.

You can set a preferred URL for a keyword to check whether the intended landing page is ranking.

The colored dot next to the URL indicates its status:

• Green: The ranking URL matches the preferred URL.
• Yellow: No preferred URL has been set.
• Red: The ranking URL is different from the preferred URL.

CTR

The CTR column shows the estimated click-through rate calculated using AccuRanker's dynamic model.

CTR estimates the percentage of users who see your content on the SERP and click it. The model considers multiple factors, including pixel position and the presence of ads.

CTR +/-

CTR +/- shows how the estimated CTR has changed compared with the selected date.

CTR can change when the SERP changes, even when your ranking remains the same.

You can sort this column to identify the largest CTR changes. You can also filter it by clicking the column header or pressing Ctrl+Shift+F and searching for CTR change.

Max CTR

Max CTR shows the estimated CTR for the result on the SERP with the highest CTR.

This will typically be rank 1, although another rank can have the highest CTR depending on the SERP.

Use this metric to understand the potential CTR available for a keyword. You can also sort and filter the keyword table by Max CTR.

Search Volume

The Search Volume column shows Google Keyword Planner’s estimated monthly search volume for the current month, based on the previous 12 months of data.

Click the arrow next to the value to expand a graph showing its search volume history.

AccuRanker Search Volume

The AR Search Volume column shows the latest calculated monthly AR Search Volume.

Click the arrow next to the value to see its search volume history for desktop and mobile searches.

SERP Features

The SERP Features column shows which SERP features appear for the keyword and whether your domain appears in those features. If an icon is orange, you appear in that feature, and if it is gray, you do not.

You can filter the Keyword Table based on specific SERP features.

The Share of Voice Group

Share of Voice

Share of Voice (SoV) estimates traffic from a keyword using its search volume and CTR based on its ranking.

You can configure how Share of Voice is calculated by choosing a CTR model and a search volume source: CTR model: Dynamic CTR or static CTR. Search volume source: AccuRanker Search Volume or Google Keyword Planner.

These settings also apply to Share of Voice % and Traffic Value.

For more information about the Share of Voice calculation, visit our help guide

SoV +/- shows the change in estimated visitors compared with the date selected under Comparing data to.

Max SoV

Max SoV is the Share of Voice corresponding to the keyword's max rank.

It helps you assess the keyword's potential by multiplying the CTR for the max rank by its search volume.

The max rank is 1 unless you have applied keyword settings that affect the highest achievable position.

Share of Voice %

The Share of Voice % column displays your Share of Voice as a percentage.

The Traffic Value Group

Traffic Value

Traffic Value is calculated by multiplying the value in the Share of Voice column by CPC.

It estimates how much you would need to spend on ads to generate the equivalent traffic from the keyword if your domain did not appear on the SERP.

Traffic Value +/-

Traffic Value +/- shows the change compared with the date selected under Comparing data to.

Max Traffic Value

Max Traffic Value is the Traffic Value corresponding to the keyword's Max Rank.

It helps you assess the potential value of the keyword if you achieve its highest possible ranking.

The Max Rank is 1 unless you have applied specific keyword settings that affect the highest achievable position.

Cost Per Click

The CPC column shows the cost per click for ads on the SERP for the keyword. This data comes from Google Ads.

CPC can help you understand the commercial value advertisers place on traffic from a keyword.

The Competition Group

Keyword Competition

The Competition column shows the level of ad competition for the keyword, based on Google Ads data.

The indicator uses three colors:

• Red: High competition.
• Yellow: Medium competition.
• Green: Low competition.

Top Competitor

Top competitor shows the highest-ranking domain in Google’s results for that keyword, giving you a quick view of who you are competing with. If you rank first, your domain is shown.

Click the competitor to see the top 10 domains and their CTRs.

The Timestamp Group

Added On

Added On shows the date the keyword was added to AccuRanker.

Last Update

Last Update shows when the keyword’s SERP was last refreshed.

Actions

The last column of the keyword table is an Actions column that contains two actions for each keyword.

The magnifying glass opens the SERP, and the circle icon refreshes the SERP data for that individual keyword.

How to Choose Which Columns You See

Click Configure columns above the Keyword Table on the right-hand side.

You can then choose which columns appear in the table and change their order.

How to View Historical Keyword Data

For an individual keyword

Click a keyword in the Keyword column to see its historical ranking data.

For the whole keyword table

Use Comparing data to in the upper-right corner of the Keywords tab to view historical data for the keyword list.

Select the dates you want to view from the calendar.

What Is Compared in the +/- Columns?

The +/- columns compare the two dates you select in the comparison setting in the upper-right corner of the Keywords tab.

Change the comparison date to adjust the dates used for metrics such as Rank +/-, Base Rank +/-, CTR +/-, and SoV +/-.

How to View the SERP

Click the magnifying glass icon on the far right of a keyword to view its SERP.

How to Edit Keyword Settings

To change the settings for one or more keywords:

1. Select the keywords using the checkboxes next to them.
2. Click Edit in the float bar at the bottom of the page.
3. Select Change settings.

Learn more about changing keyword settings.

How to Add or Delete Tags

To add tags to one or more keywords:

1. Select the keywords using the checkboxes next to them.
2. Click Edit in the float bar at the bottom.
3. Select Add tags.

To remove a tag, select Delete next to the Edit button, and click Delete tags.

How to Delete Keywords

To delete one or more keywords:

1. Select the keywords using the checkboxes next to them.
2. Open the Delete menu in the float bar at the bottom.
3. Click Delete keywords.

How to Filter the Keyword Table

You can open the filtering options in three ways:

• Click Add filter in the filter bar above the Keyword Table.
• Press Ctrl+Shift+F.
• Click the column header to see filters relevant to that column.

Use these filters to narrow the Keyword Table to the keywords and data you want to analyze.

How to Search for a Keyword

To find a specific keyword, press Ctrl+F or click the Keyword column header and choose one of the Filter by options.

You can also click Add filter and select Keywords.

Each option opens a filter you can use to search for specific keywords.

How to Refresh Keywords

You can refresh keyword data on demand.

Click the refresh icon on the far right of an individual keyword to refresh that keyword.

To refresh all keywords, click the refresh icon on the far right above the Keyword Table.