The Marketing Dictionary

Marketing Dictionary

SEO and Digital Marketing terms and definitions you need to know.

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What is Reinclusion?

Reinclusion (also known as reconsideration) refers to the process of asking a search engine to re-index a website that was dropped from the…

What is Robots.txt?

A robots.txt file tells search engine crawlers which URLs the crawler can or cannot access on a website. It’s mainly used to prevent search…

What are Rich Snippets?

Rich snippets, (also known as rich results) are normal Google search results with additional data displayed. A normal search result shows a…

What is Rendering?

Rendering generally means loading. A webpage has two states: initial HTML rendered HTML Rendering is what happens in between the two states…

What are Render-Blocking Scripts?

If a script is render blocking, it means that it’s keeping a webpage from loading as quickly as it could. It’s recommended to remove or…

What is a Relative Link?

A link can be absolute or relative. An absolute link shows the full URL of the page being linked, whereas a relative link only shows the…

What is RankBrain?

RankBrain is the name given to the machine learning-based algorithm which has been used by Google since 2015. RankBrain uses artificial…

What is a responsive website

A responsive website is a website design that is easily adaptable to the user's screen size regardless of the device.

What is a rich snippet

Rich snippets are results shown in search engines with additional data. They stand out more than standard results and have a higher click…

What is Robots.txt

Robots.txt - or the Robots Exclusion Protocol - is a text file that tells search engine crawlers of any specific website areas which they…

What is Rel=canonical?

A rel=canonical element, (also known as a canonical link or canonical tag), is a piece of HTML code which helps to prevent duplicate content…