Marketing Dictionary

SEO and Digital Marketing terms and definitions you need to know.

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What is Log File Analysis?

Each time a web server receives a request for content, either by a user or by a robot such as Googlebot, it’s recorded in a log file. SEOs…

What is Lazy Loading?

Lazy loading is a web development technique which defers the loading of non-critical resources until the point at which they’re needed. This…

What is Local Pack?

The Local Pack refers to the feature on Google’s results page which has a map and a list of three local businesses.

What is Lifetime Value (LTV)?

Lifetime value refers to the ‘worth’ of a customer - it is an estimate of the average revenue that a customer will generate over their time…

What is Local Business Schema?

Schema markup is a vocabulary of tags that can be added to HTML to improve the way that search engines read and understand webpages…

What is Link Baiting?

Link baiting is the process of creating content for the purpose of getting other websites to link to it. An example of link bait might be an…

What is LSI?

LSI stands for Latent Semantic Indexing. This is a concept used by search engines to find the hidden (latent) relationships between words…

What is Latent semantic indexing (LSI)

Latent semantic indexing (LSI) is a method to retrieve information to help search engines recognize the proper context of words and…

What is Link building

Link building is a process of getting a link from other websites to help increase your organic visibility and ranking.

What is a long-tail keyword

Long tail keywords are specific phrases that are longer than usual and show higher purchase intent.


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