The Marketing Dictionary
SEO and digital marketing glossaryWhat is E-A-T?
E-A-T stands for Expertize, Authoritativeness, and Trustworthiness. It is the concept from the Google Search Quality Evaluator Guidelines.
What is Evergreen Content?
Evergreen content is web content that doesn’t go out of date. The name comes from evergreen trees, which retain their leaves all year round. The opposite of evergreen content is time-sensitive content.
What are Engagement Metrics?
Ways to measure how users interact with web pages and content. A few examples of engagement metrics are: Click-through rate Conversion rate Bounce rate
