The Marketing Dictionary

Marketing Dictionary

SEO and Digital Marketing terms and definitions you need to know.

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What is CTR?

CTR stands for Click-Through Rate. In search engine marketing, this refers to the ratio of the people who saw a link on the search engine…

What is Conversion Path?

A conversion path is the sequence of steps a website visitor takes from visiting the website for the first time until they purchase a…

What is CSS?

CSS stands for Cascading Style Sheets. These files are used to form the layout of webpages, defining layout, colors, and fonts.

What is CRO?

CRO stands for Conversion Rate Optimisation. CRO involves understanding what actions visitors take on a website and what’s stopping them…

What is Client-Side & Server-Side Rendering?

Client-side and server-side rendering refer to the location where the code runs to render a webpage. With server-side rendering, files are…

What is CRM?

CRM stands for Customer Relationship Management. The role of a CRM manager is to analyse data about how customers interact with a business…

What is CMS?

CMS stands for Content Management System. This is the software application which is used to build and display the content on a website. An…

What is Critical Rendering Path?

The critical rendering path is the sequence of steps a browser follows to convert HTML, CSS and JavaScript into a visible webpage…

What are Crawler Directives?

Crawler directives tell search engines how to behave when crawling and indexing your website. Examples of crawler directives are the robots…

What is CPL?

CPL stands for Cost Per Lead. This is the amount of marketing spend it takes, on average, to create one sales lead.

What is Closed-Loop Marketing?

Closed-loop marketing (CLM) is the use of analytics data to track marketing efforts all the way from the first touchpoint through to the…

What is Cloaking?

Cloaking refers to content presented to search engines which is different to that which is presented to users. For example, many years ago…

What are Citations?

A citation is a mention of your brand online. This may or may not include a link to your website.

What is ccTLD?

ccTLD stands for ‘country code top level domain’. For example, .fr is the ccTLD for France and .it is the ccTLD for Italy.

What is Caffeine?

Caffeine is the name of Google’s web indexing system. With the launch of Caffeine in 2010, Google completely rebuilt the search engine to…

What is Caching?

Caching is when a version of a webpage is saved. Caching is used in web development to make pages load faster. When a user visits a page…

What is CAC?

CAC stands for Customer Acquisition Cost. This is the cost of convincing a potential customer to buy a product or service. CAC is calculated…

What is Conversion rate optimization (CRO)

The process of improving the quality or quantity of conversion on a website is CRO. Popular CRO tactics include A/B testing for website…

What is Canonical URL?

If you have duplicate content on different pages of your website, search engines won’t know which one to index. The correct URL, which you…

What is a CTA or Call-To-Action?

A call-to-action (CTA) is a critical component of digital marketing. CTAs are designed to encourage users to take a specific action, such as…