The Marketing Dictionary

Marketing Dictionary

SEO and Digital Marketing terms and definitions you need to know.

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Free Hub Resources

Free Hub Resources

What are Sponsored Links?

A sponsored link is a link which somebody has paid for. In 2019, Google introduced the sponsored link attribute (rel="sponsored”), which is…

What is SSI?

SSI stands for Server Side Includes. Server Side Includes allow web developers to include some limited dynamic content within static HTML…

What is SSL certificate?

SSL stands for Secure Sockets Layer. An SSL certificate is a data file installed on a web server that provides authentication and enables an…

What is Structured Data?

In SEO, structured data usually refers to implementing markup on a webpage to provide additional details about the content of the page.This…

What is Srcset?

Srcset is a HTML attribute which defines multiple sizes of the same image. This allows the browser to select the appropriate image source to…

What are Seed Keywords?

Seed keywords, (also known as head keywords), are the primary keywords that are most relevant to a business. They typically consist of one…

What is Scrum?

Scrum is a project management technique which is commonly used for web development projects. The workload is organised over a series of…

What is Schema markup?

Schema markup (which can be found at Schema.org) is a vocabulary of tags which can be added to HTML to improve the way that search engines…

What is a sitemap

A sitemap is a list of pages on a website. There are two types of sitemaps, HTML and XML.

What is an SSL certificate

SSL is a digital certificate used to authenticate the website identity and encrypt the information sent to the server.

What is schema

Schema is microdata. It can be added to a webpage to create an enhanced description that appears in search results. It helps search engines…

What is Search Intent

Search intent is the user’s intent when conducting a search on a search engine. Each keyword has an intent. And search intent assists you in…