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SEO and Digital Marketing terms and definitions you need to know.

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Keyword stuffing

Keyword stuffing is adding too many keywords beyond what is natural to a webpage to increase search rankings. This tactic is against Google…

What is a keyword

A keyword is the word or combination of words an SEO professional or marketer targets to find what users are searching for.

What is Keyword cannibalization

Keyword cannibalization is the self-competition occurs when more than one page from the same website ranks for the same or similar keywords.

Keyword density

Keyword density is the number of times a keyword appears within the content of a webpage.

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