Marketing Dictionary

SEO and Digital Marketing terms and definitions you need to know.

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What is a keyword

A keyword is the word or combination of words an SEO professional or marketer targets to find what users are searching for.

What is Keyword cannibalization

Keyword cannibalization is the self-competition occurs when more than one page from the same website ranks for the same or similar keywords.

Keyword stuffing

Keyword stuffing is adding too many keywords beyond what is natural to a webpage to increase search rankings. This tactic is against Google…

Keyword density

Keyword density is the number of times a keyword appears within the content of a webpage.